Bierhaus Brewing Co.

Bierhaus is a 100% Argentinian company with more than 10 years in the market with a production capacity of 90,000 liters of beer per month, ranging from the traditional types that are present throughout the year, the special ones that depend on seasonal products and the experimental ones. The beers are present in more than 350 bars and points of sale throughout the country. And recently exported to Europe! The beer that beer would drink. Looking to define the brand personality that portrayed Bierhaus’ essence as a craft beer brand at first glance, we thought of using calligraphy as a device to distinguish it’s hand-crafted imprint, as if it was a signature. Bierhaus’ unique and unmatched tastiness is represented in a graphic way. The election of the bear as the figure for the logo comes from a straight connection between this lovely furry animal and one of the brand’s signature products, the Bierhaus Honey Beer. And everyone knows how much bears love honey beer.



Bierhaus Brewing Co. 
Re-Branding
Bierhaus is a 100% Argentinian company with more than 10 years in the market with a production capacity of 90,000 liters of beer per month, ranging from the traditional types that are present throughout the year, the special ones that depend on seasonal products and the experimental ones. 

The beers are present in more than 350 bars and points of sale throughout the country. And recently exported to Europe!

The beer that beer would drink.



Calligraphic Process


The Logo Concept

✨🐻 We try to represent the inherent larceny somehow embedded in the bear's stride and the gripped barrel as a micro-action in storytelling.



Graphic Imaginary
Looking to define the brand personality that portrayed Bierhaus’ essence as a craft beer brand at first glance, we thought of using calligraphy as a device to distinguish it’s hand-crafted imprint, as if it was a signature. Bierhaus’ unique and unmatched tastiness is represented in a graphic way.  

The choice of the bear as the figure for the logo comes from a straight connection between this lovely furry animal and one of the brand’s signature products, the Bierhaus Honey Beer.

And everyone knows how much bears love honey beer.
 



Project Credits
Bierhaus Team: Machu Pereyra Iraola, José Bini, Manuel Tagle & Juan Cavallo

Creative Team: Juan Crescimone (Creative Direction & Design), Rocio Gomez, Trinidad Azpiroz & Emiliano Carbone (Design), Soledad Gorleri & Mariano Felchle (Copywriting), DPM (Photo Content & Social Media)
  
A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beer house (Bierhaus) where distinct sets of brewing equipment are called plant.

The commercial brewing of beer has taken place since at least 2500 BC; in ancient Mesopotamia, brewers derived social sanction and divine protection from the goddess Ninkasi. Brewing was initially a cottage industry, with production taking place at home; 
by the ninth century monasteries and farms would produce beer on a larger scale, selling the excess; and by the eleventh and twelfth centuries larger, dedicated breweries with eight to ten workers were being built.

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